PUMPKIN SPICE HARD SELTZER is coming out next month.   It’s from a brand called Vive, one of the eight billion brands that are now competing with White Claw for hard seltzer market share. The pumpkin spice hard seltzer will be available in Kentucky, Ohio, and Tennessee to start, but it’ll probably expand nationwide if there’s enough demand.

View this post on Instagram

We're excited to announce that VIVE Hard Seltzer Pumpkin Spice six-packs will be hitting shelves at retailers across Ohio, Kentucky, and Tennessee in mid-September! Celebrate the upcoming change of seasons with a limited release of a refreshing twist on your favorite fall flavor! And yes, this is real. 🎃

A post shared by VIVE Hard Seltzer (@viveseltzer) on Aug 13, 2020 at 5:04am PDT